In a world ruled by brand hierarchy, a subtle revolution has taken place. Inspired by shows like HBO’s Succession and celebrities such as Sofia Richie and Gwyneth Paltrow, the term “quiet luxury” has amassed more than 38.5 billion views on TikTok, with its sister concept “stealth wealth” experiencing a 900% increase in searches. Deeply invested in this “new phenomenon,” TikTok creators are trading in their logo-saturated wardrobes with minimalist styles and neutral color palettes so that they, too, can add a slice of quiet luxury into their life.
Quiet luxury is nothing new. If anything, it’s maintained the same aesthetic signatures for years while other bold and prominent trends take the spotlight. From contemporary brands to heritage luxury designers, the essence of quiet luxury lies in its understated nature. Rather than relying on overt branding and logos, it focuses on the intrinsic value of craftsmanship, quality, and attention to detail. It embodies a sense of exclusivity (IYKYK) where the true connoisseurs appreciate and recognize the excellence of a product.
In the realm of designer lab diamonds and fine jewelry, quiet luxury is embodied in much of (if not entirely) the same way. Imagine a timeless heirloom passed down for generations, carrying stories and sentiments within its masterfully crafted structure—that is the essence of quiet luxury in jewelry. A treasure that transcends trends and stands the test of time.
The use of high-quality materials is a fundamental aspect of luxury jewelry. It plays a significant role in defining and distinguishing luxury pieces from those that are mass-produced. Jean Dousset jewelry features diamonds that are grown using state-of-the-art technology, resulting in colorless lab diamonds with extraordinary brilliance. Precious metals such as 18k gold and platinum ensure the jewelry has the durability it needs to maintain its beauty and last a lifetime. These shared qualities make Jean Dousset’s lab diamond jewelry a natural extension of the concept of quiet luxury, exemplifying the refined taste that resonates with individuals seeking a more enduring form of luxury.
Shop the Elle Solitaire Engagement Ring from Jean Dousset
Earlier this year, Gwyneth Paltrow’s courtroom outfits helped ignite the internet’s widespread interest in the art of looking wealthy, but stealthily. The actress was seen wearing a slew of golden accessories, including a diamond eternity band balanced with a high-polished band. Characterized by clean lines and minimalist aesthetics, each piece exudes a sense of effortlessness while simultaneously showcasing the innate beauty of the materials themselves.
Shop Jean Dousset’s Elle Eternity Band in 18k Yellow Gold
Most recently, Sofia Richie’s wedding in France was put in the spotlight, which included a range of diamond earrings. From simple studs to drop diamond earrings, each design possesses an everlasting charm. They effortlessly complement any style or occasion, becoming enduring symbols of refined luxury.
Shop Jean Dousset’s High Jewelry Leverback Earrings
At the heart of quiet luxury jewelry lies uncompromising craftsmanship. Every detail is thoughtfully considered, showcasing the mastery of skilled artisans in every element of the piece. True luxury lies in the meticulous execution, often involving handcrafted techniques that have been perfected for generations. Look to jewelry with precision settings, flawless metalwork, and attention to detail in even the smallest of diamonds.
Shop the Mini Tennis Bracelet from Jean Dousset
If you’re looking to tap into the “old money” aesthetic with jewelry for quiet luxury, explore designer lab diamonds and fine jewelry from the great-great-grandson of Louis Cartier— Jean Dousset.