Diamond selection is subjective to taste, experience & continuous research. Diamonds are rare, the beautiful ones are unique.

Diamond selection is subjective to taste, experience and continuous research. Diamonds are rare, the beautiful ones are unique.

We exclusively work with the most renowned and ethical diamond cutters in the world. Most importantly, we do not own any inventory so we can give you unbiased recommendations. Seeking the best diamonds wherever they may be, at the best price possible, on any given day.

We conduct a two-step process to sift through the trade, identifying and recommending the best and most desirable stones available.

01

The well-known 4Cs (Cut, Color, Clarity and Carat weight) are essentially trade guidelines to define how rare a diamond is and therefore how expensive it becomes. Prices increase exponentially the higher the size, Color and Clarity combined.

Note: Round Cut diamonds are generally 20 to 30% more expensive than all other Cuts.

Therefore, we first review all diamonds for la Reserve from an analytical and financial perspective. We adjust the 4Cs accordingly based on a quality and value common sense approach. We seek to apportion your resources where they should matter most: The best Color, the appropriate Clarity towards the highest Carat weight possible.

We exclusively work with the most renowned and ethical diamond cutters in the world. Most importantly, we do not own any inventory so we can give you unbiased recommendations.

02

While the 4Cs and certificates are an important consideration, they do not describe the overall cut, beauty nor how desirable a diamond is.

We ultimately decide to introduce a diamond to La Reserve exclusively based on the beauty of the stone, also known as the “Make”. The Make is Jean’s interpretation of the outline, facets and brilliance of the diamond. Its overall appeal and beauty. His selection is based on his personal taste and 23 years of experience.

All diamonds included in La Reserve are the finest and most beautifully cut stones from all comparably priced and quality diamonds we have recently seen. La reserve is updated daily.

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